These Are The Top 6 Fastest Growing European Destinations Right Now

woman in Santorini, Greece

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Europe is popping out of one more profitable 12 months for tourism, with a lot of its traditional sights drawing in guests in flocks of hundreds of thousands.

Nonetheless, the continent as an entire is struggling to return again to its former glory, with overseas arrivals sitting at 3.2% below 2019 levels

woman in Santorini, Greece

With that mentioned, knowledge collected all year long confirmed that there have been six clear standouts when it comes to tourism progress – nations whose customer numbers reached all-time highs throughout 2023.

Whereas many anticipated the likes of France, Spain, or Italy to steer Europe’s method in its post-pandemic restoration, the locations that wound up with the most important year-to-year progress have been really a bit extra stunning.


Because of its picture-perfect seashores, centuries-old historical past, world-class delicacies, and Mediterranean allure, Greece climbed to unprecedented levels of popularity this previous 12 months.

view of Shipwreck (Navagio) beach, Zakynthos, Greece

Whereas determining the precise recipe that contributed to the coastal nation changing into certainly one of Europe’s fastest-growing locations is not possible, it’s secure to imagine the attract of dreamy islands like Santorini, Mykonos, and Crete helped rather a lot.

The identical could be mentioned of iconic websites just like the Acropolis of Athens and the traditional theaters of Epidaurus, which not solely present a glimpse into the nation’s storied previous but in addition go away guests in awe with their architectural splendor.


Nestled within the coronary heart of the Mediterranean, Malta stood out this 12 months as one of many area’s best-kept secrets and techniques.

boats from plan wiev to the bay near Valletta in Malta

Contemplating its wealthy cultural tapestry (greatest skilled in Valletta and the traditional Ħal Saflieni Hypogeum), Maldives-like seashores, and sheer cinematic attraction, it’s actually a thriller why the tiny European island hasn’t exploded in mainstream reputation sooner.

Nonetheless, what actually units Malta other than different idyllic seaside locations within the Mediterranean is its distinctive mix of European and African cultures, in all probability most evident within the one-of-a-kind language and sights.


For the Turkish hospitality business, 2023 has been essentially the most groundbreaking 12 months thus far.

Istanbul, turkey

The bridge between Europe and Asia is at the moment experiencing what can solely be described as a tourism renaissance, grabbing a well-deserved spot among the many world’s most coveted locations.

Every. Single. One. of its largest sights is at the moment breaking all-time tourism data.

From the grandeur of Hagia Sophia in Istanbul and the fairytale-like landscapes of Cappadocia to the pristine shores of Antalya and Bodrum, vacationers can’t appear to get sufficient of Turkey’s many, many wonders.

Aerial view of antalya turkey


Avid vacationers already know that Portugal has had a record-breaking 12 months – the nation, together with its many dreamy hotspots, has been all over the place within the information these previous few months.

In any case, there’s rather a lot to like about Portugal.

Palace of Pena in Sintra. Lisbon, Portugal

Whether or not you’re seeking to expertise the colourful neighborhoods of Lisbon, the gastronomic wonders of Porto, the volcanic landscapes of the Azores, or the golden seashores of Albufeira, one factor’s for positive – Portugal is certain to exceed your entire expectations.

And with costs staying at among the most competitive rates in all of Western Europe, Portugal is undoubtedly one of many best-value locations you’ll be able to select on your subsequent getaway.


The true shock of the report’s rating was Montenegro, a small nation located alongside the Adriatic Sea that has lastly come out from the shadows of its better-known neighbors and established itself as a exceptional hotspot.

Panoramic View Of The Sveti Stefan Island Resort, Sveti Stefan, Near Budva, Montenegro, Western Balkans Region Of South Eastern Europe, On The Adriatic Section Of The Mediterranean Sea

Having had the prospect to discover many of the nation’s sights, all I can say is that the extent of geographical variety and pure attract crammed in such a small nation is nothing wanting exceptional.

From the soft-sanded seashores of Budva to the snow-covered slopes of Žabljak, Montenegro is the final word budget-friendly European getaway year-round.


Although one of many largest nations within the Balkans, Serbia has only in the near past established itself as a world journey vacation spot, and contemplating its dynamic cities, cultural vibrancy, and heat ambiance, its placement amongst Europe’s high hotspots was long-due.

The City Of Belgrade, Capital Of Serbia, Seen From A Boat On The River Sava, Eastern Europe, Balkan Peninsula

What the landlocked nation lacks in beachy attract, it greater than makes up for with the colourful nightlife of Belgrade, the historic attract of Novi Unhappy, and the luxurious greenery of the Tara Nationwide Park.

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