UK Fans set to spend £4.25 Billion on UEFA Euro 2024

UK Fans set to spend £4.25 Billion on UEFA Euro 2024

As England turn out to be the bookmaker’s favorite to take the European soccer trophy residence this summer season, has seen an unprecedented rise in bookings from the UK to Germany – up 1492% in comparison with the identical interval in 2019.

New analysis4 performed on behalf of exhibits pent-up demand for sporting occasions overseas. Findings point out that Brits plan to spend a complete of £8.5 billion to observe a sporting occasion in Europe this summer season, of which £4.25 billion might be on the Euros. The analysis revealed the common fan will spend over £720 on their journey, from flights and motels, to foods and drinks.

Millennials Lead the Manner

Millennials are on the forefront of this journey surge, accounting for 53% of bookings. This era’s ardour for soccer and journey is anticipated to inject vital income into Germany’s hospitality sector, benefitting native economies in host cities.

Brit’s Berlin Spending Spree’s reserving information exhibits that UK followers are concentrating on cities the place the certified residence nations, England and Scotland, are set to play; particularly Frankfurt (England), Munich (Scotland) and Cologne (England/Scotland).


Metropolis Rank (by reserving quantity)
Berlin 1
Düsseldorf 2
Frankfurt 3
Munich 4
Cologne 5
Stuttgart 6
Hamburg 7
Dortmund 8
Leipzig 9
Gelsenkirchen 10

Apparently, Berlin tops the record of bookings, although it isn’t internet hosting any residence nation group video games. This pattern suggests followers are assured that their crew might be progressing to the knockout phases within the event or maybe that includes within the ultimate.

British followers actually seem extra assured than different European nations. Berlin solely made it to quantity two within the wider EU’s reserving rankings, suggesting that British followers are extra optimistic of a win than common.

Journey Issues for an Unforgettable Summer time

While the analysis demonstrates the eagerness and spending readiness of British followers, it additionally sheds gentle on their main considerations when travelling for worldwide sporting occasions:

The most important fear for Brits travelling overseas for sporting occasion are journey delays – with almost a 3rd (28%) citing this as a problem. That is carefully adopted by vacationer scams (26%) and poor crowd management on the venue (24%). Different considerations embrace surprising prices (23%) and language obstacles (18%).

In response, is enhancing its buyer assist with real-time journey updates, security ideas, budgeting instruments, and multilingual help to handle these considerations and guarantee a clean and pleasurable expertise for all travellers.

Andy Washington, Basic Supervisor for Europe at Group mentioned: “We’re witnessing a unprecedented improve in bookings for flights and motels aligned with this summer season’s worldwide sporting occasions. This surge represents a major rebound for the journey sector, infusing optimism and vitality at an important time. We’re assured this summer season will mark a turning level, heralding a sturdy restoration after a number of difficult years. We stay up for an distinctive event and are hopeful that the house nations will present followers with ample causes to rejoice.”



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