The Philippine Division of Tourism experiences that it secured a complete of round US$49 million in gross sales leads from its participation in international tourism occasions all through 2024.
At these occasions, tourism secretary Christina Frasco put an emphasis on selling the nation’s numerous pure and man-made points of interest, except for the booming tourism sector.
Frasco stated: “Within the Philippines, we provide experiential tourism that displays our distinctive identification, tradition, and heritage. Our Nationwide Tourism Improvement Plan [NTDP] is constructed on showcasing the richness of our numerous choices, from gorgeous seashores and world-renowned dive spots to majestic mountains, vibrant cities, conventional crafts, performing arts, well being and wellness retreats, sports activities, and a wealthy gastronomic scene. Above all, we take delight within the range of our folks.”
The secretary identified how the DOT’s lively participation in international occasions such because the Arabian Journey Market, ITB Berlin and the World Journey Market London, alongside home initiatives just like the North Luzon Journey Expo, Central Philippines Journey Expo and Mindanao Tourism Expo contributed a lot to the expansion of the trade.
Catering to numerous tastes
The DOT is repeatedly increasing its tourism portfolio, selling established points of interest, and rising locations; primarily catering to the varied tastes of world travellers.
Frasco defined that this multi-disciplinary method will ship a well-rounded journey expertise that can increase the Philippines’ repute as a worldwide vacation spot.
Additionally, the DOT’s cultural tourism initiatives considerably improved because of the Philippine Expertise Program (PEP) which covers 11 areas, 31 provinces, 31 cities, and 46 municipalities.
PEP highlights the distinctive tales and traditions of the Philippines by fostering deeper connections between vacationers and communities.
The division hopes to increase the programme via the creation of cultural packages simply accessible on-line and thru tour operators.
This will likely be made attainable via collaboration with main tourism associations such because the Philippine Tour Operators Affiliation (PHILTOA), the Pacific Asia Journey Affiliation (PATA), the Nationwide Affiliation of Unbiased Journey Businesses (NAITAS), and Information to the Philippines.
Frasco defined that these partnerships would assist rework the PEP caravans into curated journey packages that enchantment to each native and worldwide vacationers.
