Nectar360 which owns and operates Nectar, the UK’s largest coalition loyalty scheme, has introduced a partnership with Marriott Bonvoy that may give its Nectar members extra flexibility on how they earn and use factors for resort bookings around the globe.
From early 2025, Nectar members who’re signed as much as/or signal as much as the Marriott Bonvoy loyalty programme and hyperlink their Nectar account will have the ability to earn Nectar factors on bookings with collaborating motels throughout greater than 30 manufacturers and 10,000 world locations. They can even have the ability to convert Marriott Bonvoy factors into Nectar factors, and Nectar factors into Marriott Bonvoy factors. Linking Nectar and Marriott Bonvoy accounts will open up entry to year-round promotions and Nectar members can even obtain Nectar factors upon signing as much as the Marriott Bonvoy programme.
This new partnership will assist drive acquisition, retention, long-term loyalty and model engagement for each Nectar and Marriott Bonvoy, providing clients much more selection and suppleness on how they use their factors.
Amir Rasekh, Managing Director of Nectar360, stated: “That is one other sensible addition to our Nectar coalition, and an instance of our dedication to seek out new methods for Nectar clients to earn and redeem factors. Analysis tells us that clients need to have the ability to earn worth and utility on resort bookings and, by partnering with Marriott Bonvoy, we’re opening up a brand new alternative for them to do that, by way of their journey experiences – additional broadening the vary of rewards and selection we’re capable of supply to clients.”
Phil Andreopoulos, Chief Gross sales & Advertising Officer, Marriott Worldwide – Europe, Center East and Africa, commented: “The ethos behind Nectar360’s loyalty providing completely enhances our Marriott Bonvoy programme. Each corporations perceive and recognise the worth of buyer loyalty, with a mutual deal with delivering ever-greater selection and selection to our members. The synergies of this partnership and the energy of our mixed buyer base creates an thrilling alternative to show family buying into superb journey experiences for UK customers.”
