Minor Hotels expands portfolio with four new brands

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World lodge operator Minor Inns introduced the strategic growth of its model portfolio with the addition of 4 new lodge manufacturers, together with the group’s first delicate manufacturers. 

The newly launched manufacturers will assist Minor Inns’ continued development by enabling it to broaden into new markets and supply distinctive hospitality choices throughout the luxurious, premium and choose segments. 

These manufacturers will  be a part of Minor Inns’ current portfolio of lodge manufacturers which at present encompass Anantara, Elewana Assortment, Tivoli, NH Assortment, Avani, nhow, NH, and Oaks.

Likewise, these will mirror the group’s dedication to providing its companions and company a broader vary of brand name propositions, notably within the fast-growing delicate model phase. 

New to the Minor Inns portfolio

• The Wolseley Inns     Rooted within the heritage of the enduring Piccadilly restaurant, The Wolseley Inns is a luxurious model that blends British class with European aptitude and world affect. Every lodge is a timeless sanctuary the place rituals are refined, tales are bespoke, and indulgence is obtainable with sincerity and charm. With unerring consideration to element and design, The Wolseley Inns create elegant, immersive areas that hum with the rhythm of cosmopolitan life;
• Minor Reserve Assortment     A luxurious delicate model, Minor Reserve Assortment is for travellers who search extraordinary stays that remember private expression and refined distinction. Every property is a world of its personal, chosen for its rarity and talent to supply one thing singular that company can’t discover elsewhere. Minor Reserve Assortment properties elevate each visitor’s journey by crafting considerate, tailor-made stays that steadiness innovation and time-honoured hospitality;
• Colbert Assortment     Colbert Assortment, a delicate model within the premium phase, will embody a worldwide assortment of impartial lodges designed for these fuelled by a ardour for culinary excellence and real social connection. Every lodge expresses its individuality via curated experiences, from insider-led itineraries to story-rich eating and gatherings that convey individuals collectively; and
• iStay Inns     iStay, a choose phase model, gives stays which are enjoyable and inexpensive, comfy and handy, delivered with minimal fuss. Friends can anticipate a refreshing, budget-friendly lodge expertise with seamless service, a very good evening’s sleep, and the newest tech on this planet’s most cherished cities. 

Ongoing evolution

The growth of Minor Inns’ model portfolio follows the evolution of the Minor Inns masterbrand in March 2025. 

The launch of the umbrella model platform is accompanied by important funding within the group’s digital infrastructure and distribution methods, in addition to a simplified loyalty proposition beneath a single Minor DISCOVERY programme. 

Immediately, the Minor Inns consumer-facing masterbrand offers the group a stronger basis to introduce new manufacturers, improve proprietor worth, and ship seamless experiences for its company globally.

In keeping with chief business officer Ian Di Tullio: “We have now meticulously crafted every new model to seize particular alternatives available in the market, enabling us to fulfill the evolving wants of recent travellers and homeowners alike. By increasing our model providing to handle new segments, we’re empowering our companions, delighting our company, and accelerating our world development technique. These further manufacturers are instrumental in serving to us attain our development goal of 850 properties by the tip of 2027.”

At current, Minor Inns can also be in energetic discussions relating to improvement alternatives for every of its manufacturers. 

The primary property bulletins for The Wolseley Inns, Minor Reserve Assortment, Colbert Assortment, and iStay are anticipated within the coming months.

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